Marketing and CommunicationS Consultant

BERLIN - LONDON

ROSE@ROSEMCCULLOUGH.COM

MEET ROSE

Hi - I’m Rose McCullough (or McCulls), a freelance Marketing and Communications Consultant based in Berlin, but as the name suggests, originally from Scotland. For the past 12 years, I’ve dedicated my career to working with category-leading food & beverage, fashion, hospitality and lifestyle brands across various countries and marketing channels. I’m passionate about building robust strategies, creating engaging storylines, developing long-lasting relationships and growing empowered teams.

My career began in London at a specialist food & beverage PR agency, continued in Berlin at the tech start-up Marley Spoon, and blossomed furthermore as I became a freelance consultant in 2019.

Today, I seek out brands with strong values and the shared goal to make a positive impact on both people and planet - ultimately helping to create A Good Life through taste, aesthetics, innovation and societal consciousness.

SERVICES

  • As part of your team I will help to form an omni-channel marketing strategy for your business that is aligned with your goals and informed by data, experience and a good dose of intuition.

    Once defined, I will work with your team to ensure the necessary channel implementation takes place, creative begins, and any additional resources are obtained.

  • Having lived internationally for the best part of a decade, I have had the opportunity to work on projects in the UK, the DACH region, the Netherlands, the US, Canada and Australia.

    If international expansion is on your roadmap, I can support you in developing a market-entry playbook and managing the subsequent marketing strategy.

  • My years as a PR created a passionate wordsmith and I am rarely happier than when crafting copy for a client.

    I will delve into your topic to create informed and engaging (SEO) articles, website copy, social media and digital ad content, press releases and physical marketing collateral.

  • At the heart of everything I do is human experience. It’s why I studied Sociology and it’s why I became a marketer.

    I will work with your team and my network to create memorable events that showcase your product or service while harnessing and nurturing important relationships in an environment that creates scroll-stopping content.

  • The first step for any new product or service is to get it into the hands of the right people.

    For the past 12 years I’ve worked hard to develop relationships with key opinion leaders, content creators, journalists, chefs and business owners across Europe. Let me introduce you to them.

  • If your team is ready for the next step, but you’re lacking the internal marketing know-how, let me assist.

    Together, we can personalise a training plan based on your aspirations and pain-points, whether it’s individual coaching, wider team workshops or process and tool implementation.

  • If you have another idea about how I can support you, or you don’t know exactly what you need, please don’t let that stop you. Get in touch and let’s chat.

Selected clients

“Rose was brought on to the team to lead and execute Singular Society’s new-market strategy over a 6 month period in partnership with our Head Office in Stockholm. With over 12 years of experience, Rose was able to quickly apply her vast and diverse marketing experience to introduce and test a variety of marketing channels, produce exceptional networking events and manage the German team and agencies with finesse. Alongside her marketing knowledge, she brought a high level of energy and enthusiasm to the role and it was clear to see and feel her passion for the brand and its mission.”

— Linus Hinzmann, H&M Group

SAY HI

SAY HI